diff --git a/app/modules/cupang/db.py b/app/modules/cupang/db.py
index a5aa4f6..bb98e18 100644
--- a/app/modules/cupang/db.py
+++ b/app/modules/cupang/db.py
@@ -211,7 +211,7 @@ class CupangDBStore:
         with self._pool.connection() as conn:
             rows = conn.execute(
                 f"SELECT * FROM cupang_products {where} "
-                "ORDER BY active DESC, sort_order ASC, product_name ASC"
+                "ORDER BY product_code ASC"
             ).fetchall()
         return [self._product_serialize(r) for r in rows]