diff --git a/app/integrations/google_sheets.py b/app/integrations/google_sheets.py
index cf9e844..00c3f84 100644
--- a/app/integrations/google_sheets.py
+++ b/app/integrations/google_sheets.py
@@ -30,6 +30,16 @@ SCOPES = ["https://www.googleapis.com/auth/spreadsheets"]
 TOKEN_URI = "https://oauth2.googleapis.com/token"
 
 
+def _hex_color(value: str) -> dict[str, float]:
+    """"RRGGBB" → Sheets API 색상."""
+    v = (value or "").lstrip("#")
+    return {
+        "red": int(v[0:2], 16) / 255.0,
+        "green": int(v[2:4], 16) / 255.0,
+        "blue": int(v[4:6], 16) / 255.0,
+    }
+
+
 class GoogleSheetsWriter:
     """시트 1장을 통째로 다시 쓰는 용도의 얇은 래퍼."""
 
@@ -157,10 +167,13 @@ class GoogleSheetsWriter:
         last_col: int,
         title_row: int,
         widths: dict[int, int],
+        header_bg: str = "",
+        row_highlights: list[tuple[int, int, str]] | None = None,
     ) -> dict[str, Any]:
         """시트를 만들고(있으면 비우고) 표를 통째로 기록한다.
 
         좌표는 모두 1-based(엑셀과 동일). 반환값에 시트 URL 을 담는다.
+        header_bg / row_highlights 의 색은 "RRGGBB" 16진 문자열.
         """
         if not self.enabled:
             raise RuntimeError(self.reason or "Google Sheets 미설정")
@@ -213,12 +226,19 @@ class GoogleSheetsWriter:
              "textFormat": {"bold": True, "fontSize": 16}},
             "userEnteredFormat(horizontalAlignment,verticalAlignment,textFormat)",
         ))
-        requests.append(_fmt(
-            header_row, first_col, header_row, last_col,
-            {"horizontalAlignment": "CENTER", "verticalAlignment": "MIDDLE",
-             "textFormat": {"bold": True}},
-            "userEnteredFormat(horizontalAlignment,verticalAlignment,textFormat)",
-        ))
+        header_fmt: dict[str, Any] = {
+            "horizontalAlignment": "CENTER", "verticalAlignment": "MIDDLE",
+            "textFormat": {"bold": True},
+        }
+        header_fields = "userEnteredFormat(horizontalAlignment,verticalAlignment,textFormat)"
+        if header_bg:
+            header_fmt["backgroundColor"] = _hex_color(header_bg)
+            header_fields = (
+                "userEnteredFormat(horizontalAlignment,verticalAlignment,"
+                "textFormat,backgroundColor)"
+            )
+        requests.append(_fmt(header_row, first_col, header_row, last_col,
+                             header_fmt, header_fields))
         if last_row >= first_data_row:
             requests.append(_fmt(
                 first_data_row, first_col, last_row, last_col,
@@ -245,6 +265,14 @@ class GoogleSheetsWriter:
                 }
             })
 
+        # 특정 행 구간 배경색(예: 파렛트 출고 블록)
+        for (r1, r2, color) in (row_highlights or []):
+            requests.append(_fmt(
+                r1, first_col, r2, last_col,
+                {"backgroundColor": _hex_color(color)},
+                "userEnteredFormat(backgroundColor)",
+            ))
+
         for col, width in widths.items():
             requests.append({
                 "updateDimensionProperties": {
diff --git a/app/modules/cupang/export.py b/app/modules/cupang/export.py
index 271b50e..cc97462 100644
--- a/app/modules/cupang/export.py
+++ b/app/modules/cupang/export.py
@@ -28,7 +28,10 @@ COL_FIRST = 2
 COL_LAST = 12
 # 센터 단위로 병합되는 열
 MERGE_COLS = (3, 4, 5, 6, 7, 11, 12)
-WIDTHS = {2: 6, 3: 12, 4: 12, 5: 12, 6: 11, 7: 10, 8: 12, 9: 26, 10: 8, 11: 12, 12: 11}
+WIDTHS = {1: 10, 2: 6, 3: 12, 4: 12, 5: 12, 6: 11, 7: 10, 8: 12, 9: 26, 10: 8, 11: 12, 12: 11}
+HEADER_BG = "DBE9F7"     # 머리글 행 배경
+PALLET_BG = "FAE2D5"     # 출고방식이 파렛트인 센터 블록 배경
+PALLET_METHOD = "파렛트"
 
 TITLE_ROW = 2
 COMPANY_ROW = 4
@@ -36,9 +39,20 @@ HEADER_ROW = 5
 FIRST_DATA_ROW = 6
 
 
+def with_dow(value: str) -> str:
+    """YYYY-MM-DD → "YYYY-MM-DD(요일)". 날짜가 아니면 원문 그대로."""
+    text = (value or "").strip()
+    try:
+        d = _date.fromisoformat(text)
+    except ValueError:
+        return text
+    return f"{text}({DOW[d.weekday()]})"
+
+
 def sheet_title(ship_date: str) -> str:
-    """시트명 = 출고일 YYYYMMDD."""
-    return _date.fromisoformat(ship_date).strftime("%Y%m%d")
+    """시트명 = 출고일 YYYYMMDD(요일)."""
+    d = _date.fromisoformat(ship_date)
+    return f"{d.strftime('%Y%m%d')}({DOW[d.weekday()]})"
 
 
 def build_table(ship_date: str, shipments: list[dict[str, Any]]) -> dict[str, Any]:
@@ -53,6 +67,7 @@ def build_table(ship_date: str, shipments: list[dict[str, Any]]) -> dict[str, An
     d = _date.fromisoformat(ship_date)
     tag = d.strftime("%Y%m%d")
     title = f"{tag}({DOW[d.weekday()]}) 쿠팡로켓 밀크런 출고리스트"
+    pallet_ranges: list[tuple[int, int]] = []
 
     cells: dict[tuple[int, int], Any] = {(TITLE_ROW, COL_FIRST): title,
                                          (COMPANY_ROW, COL_FIRST): COMPANY}
@@ -77,12 +92,17 @@ def build_table(ship_date: str, shipments: list[dict[str, Any]]) -> dict[str, An
             row += 1
         end = row - 1
 
+        method = sh.get("ship_method") or ""
+        if method == PALLET_METHOD:
+            pallet_ranges.append((start, end))
+
         block = {
-            3: str(sh.get("document_date") or ""),
-            4: str(sh.get("ship_date") or ""),
-            5: str(sh.get("center_arrival_date") or ""),
+            # 날짜는 요일까지 표기 — 2026-09-03(목)
+            3: with_dow(str(sh.get("document_date") or "")),
+            4: with_dow(str(sh.get("ship_date") or "")),
+            5: with_dow(str(sh.get("center_arrival_date") or "")),
             6: sh.get("center_name_snapshot") or "",
-            7: sh.get("ship_method") or "",
+            7: method,
             11: sh.get("outbound_summary") or "",
             12: WORKER,
         }
@@ -91,13 +111,19 @@ def build_table(ship_date: str, shipments: list[dict[str, Any]]) -> dict[str, An
             if end > start:
                 merges.append((start, col, end, col))
 
-    return {"title": title, "cells": cells, "merges": merges, "last_row": row - 1}
+    return {
+        "title": title,
+        "cells": cells,
+        "merges": merges,
+        "last_row": row - 1,
+        "pallet_ranges": pallet_ranges,
+    }
 
 
 def build_workbook(ship_date: str, shipments: list[dict[str, Any]]) -> Any:
-    """xlsx 워크북(openpyxl). 시트명 = YYYYMMDD."""
+    """xlsx 워크북(openpyxl). 시트명 = YYYYMMDD(요일)."""
     from openpyxl import Workbook
-    from openpyxl.styles import Alignment, Border, Font, Side
+    from openpyxl.styles import Alignment, Border, Font, PatternFill, Side
     from openpyxl.utils import get_column_letter
 
     table = build_table(ship_date, shipments)
@@ -121,11 +147,13 @@ def build_workbook(ship_date: str, shipments: list[dict[str, Any]]) -> Any:
     title_cell.font = Font(size=16, bold=True)
     title_cell.alignment = center_align
 
+    header_fill = PatternFill("solid", fgColor=HEADER_BG)
     for col in range(COL_FIRST, COL_LAST + 1):
         head = ws.cell(row=HEADER_ROW, column=col)
         head.font = Font(bold=True)
         head.alignment = center_align
         head.border = box
+        head.fill = header_fill
 
     for row in range(FIRST_DATA_ROW, table["last_row"] + 1):
         for col in range(COL_FIRST, COL_LAST + 1):
@@ -133,6 +161,13 @@ def build_workbook(ship_date: str, shipments: list[dict[str, Any]]) -> Any:
             cell.border = box
             cell.alignment = left_align if col == 9 else center_align
 
+    # 파렛트 출고 블록은 배경색으로 구분
+    pallet_fill = PatternFill("solid", fgColor=PALLET_BG)
+    for (r1, r2) in table["pallet_ranges"]:
+        for row in range(r1, r2 + 1):
+            for col in range(COL_FIRST, COL_LAST + 1):
+                ws.cell(row=row, column=col).fill = pallet_fill
+
     for col, width in WIDTHS.items():
         ws.column_dimensions[get_column_letter(col)].width = width
     ws.row_dimensions[TITLE_ROW].height = 28
diff --git a/app/modules/cupang/router.py b/app/modules/cupang/router.py
index 47f6047..ed00eb2 100644
--- a/app/modules/cupang/router.py
+++ b/app/modules/cupang/router.py
@@ -265,8 +265,8 @@ def _push_to_google_sheet(store: Any, ship_date: str) -> dict[str, Any]:
     from app.integrations.google_sheets import get_writer  # noqa: WPS433
 
     from .export import (  # noqa: WPS433
-        COL_FIRST, COL_LAST, FIRST_DATA_ROW, HEADER_ROW, TITLE_ROW, WIDTHS,
-        build_table, sheet_title,
+        COL_FIRST, COL_LAST, FIRST_DATA_ROW, HEADER_BG, HEADER_ROW, PALLET_BG,
+        TITLE_ROW, WIDTHS, build_table, sheet_title,
     )
 
     spreadsheet_id = (os.getenv("CUPANG_SHEET_ID") or "").strip()
@@ -295,6 +295,8 @@ def _push_to_google_sheet(store: Any, ship_date: str) -> dict[str, Any]:
             last_col=COL_LAST,
             title_row=TITLE_ROW,
             widths=WIDTHS,
+            header_bg=HEADER_BG,
+            row_highlights=[(r1, r2, PALLET_BG) for (r1, r2) in table["pallet_ranges"]],
         )
     except Exception as exc:  # noqa: BLE001 - 시트 기록 실패는 경고로만 알린다
         return {"ok": False, "skipped": False, "reason": f"{type(exc).__name__}: {exc}"}